Seems like a fitting day to revisit Folklore.org, which, if you don’t know it, is a collection of firsthand anecdotes about life at Apple in the early eighties. Here’s a couple of stories about Steve Jobs’s legendary micromanagement. The calculator:
We all gathered around as Chris showed the calculator to Steve and then held his breath, waiting for Steve’s reaction. “Well, it’s a start”, Steve said, “but basically, it stinks. The background color is too dark, some lines are the wrong thickness, and the buttons are too big.” Chris told Steve he’ll keep changing it, until Steve thought he got it right.
So, for a couple of days, Chris would incorporate Steve’s suggestions from the previous day, but Steve would continue to find new faults each time he was shown it. Finally, Chris got a flash of inspiration.
The next afternoon, instead of a new iteration of the calculator, Chris unveiled his new approach, which he called “the Steve Jobs Roll Your Own Calculator Construction Set”. Every decision regarding graphical attributes of the calculator were parameterized by pull-down menus. You could select line thicknesses, button sizes, background patterns, etc.
Steve took a look at the new program, and immediately started fiddling with the parameters. After trying out alternatives for ten minutes or so, he settled on something that he liked. When I implemented the calculator UI (Donn Denman did the math semantics) for real a few months later, I used Steve’s design, and it remained the standard calculator on the Macintosh for many years, all the way up through OS 9.
We started having weekly management meetings in June 1981, which were attended by most of the team, where we discussed the issues of the week. At the second or third meeting, Burrell presented an intricate blueprint of the PC board layout, which had already been used to build a few working prototypes, blown up to four times the actual size.
Steve started critiquing the layout on a purely esthetic basis. “That part’s really pretty”, he proclaimed. “But look at the memory chips. That’s ugly. The lines are too close together”.
George Crow, our recently hired analog engineer, interrupted Steve. “Who cares what the PC board looks like? The only thing that’s important is how well that it works. Nobody is going to see the PC board.”
Steve responded strongly. “I’m gonna see it! I want it to be as beautiful as possible, even if it’s inside the box. A great carpenter isn’t going to use lousy wood for the back of a cabinet, even though nobody’s going to see it.”
That’s the part people like to quote. That’s not where the story ends:
Oct 6, 2011“Well, that was a difficult part to layout because of the memory bus.”, Burrell responded. “If we change it, it might not work as well electrically”.
“OK, I’ll tell you what,” said Steve. “Let’s do another layout to make the board prettier, but if it doesn’t work as well, we’ll change it back.”
So we invested another $5,000 or so to make a few boards with a new layout that routed the memory bus in a Steve-approved fashion. But sure enough, the new boards didn’t work properly, as Burrell had predicted, so we switched back to the old design for the next run of prototypes.
